For brands and marketers

Can I trust these follower numbers?

Check the label and date beside the number. Verified means it came from the platform’s official API after the Creator gave access. We show a range of about 10% either way, not an exact count. Other figures may be Sourced or Stated, so check the label before relying on them.

Where can I find engagement rates and audience details?

OCG does not show engagement rates or audience details such as age and gender. Please ask the Creator for a media kit if you need those. OCG helps you check who the Creator is and find their accounts.

How do I actually contact this Creator?

Use the contact route shown on the record. This may be an email, phone number, social account or agency under “Managed by”. The Creator chooses what to share.

What do Verified, Sourced and Stated mean when I’m deciding who to brief?

• Verified: checked through the platform’s official API with the Creator’s permission. • Sourced: found in a public source. • Stated: supplied by the Creator and not checked separately. Follower figures are ranges. For a decision that matters to a deal, check the date and confirm key details with the Creator.

Can I search or filter by category, language and location to build a shortlist?

Records can show category, language and location. Use category links to browse related Creators. This does not mean every field has a search filter.

How old is this number? When was the record last updated?

Look for the date beside each number. Verified figures refresh about every 30 days. Unclaimed records show a range with the date it was seen.

The record says Unconfirmed. Should I still reach out?

Yes, you can contact them through a public contact route. Unconfirmed means the record has not been claimed. It does not mean the Creator is fake. Check key details with them before making a decision.

Is this Creator open to brand work at all?

The best way to know is to ask. Use their work email, social accounts or listed agency. Having a record alone does not mean they are open to every offer.

Do the AI choices let my brand use the Creator’s content?

The settings cover AI use of the Creator’s identity. They are not a general licence to use all their content. Ask the Creator and agree on the use you have in mind.

Can I use their name, face or voice in my own AI tools and generative creative?

Read the settings for each part of their identity. Prohibited says no to that AI use. Conditional lets AI show the real Creator, but requires permission before training for or making a synthetic copy. Use the licensing contact to ask. Allowed permits AI use under the stated terms.

Can I export a shortlist, or is this one record at a time?

There is no bulk export today. You can view records one at a time and link to each public page.

Is it free for brands? Do I need an account?

Yes. Reading public records is free. You do not need an account.

Who represents this Creator? Can I go through their agency instead?

Yes. Look for “Managed by”. If an agency is listed, you can use that contact route.

This Creator has hidden their contact. Is there another way to reach them?

Try their linked social accounts. If they have hidden other contact details and listed no agency, we do not provide a private contact route. Please respect their choice.

Does the Creator see that I looked at their record?

No. Looking at a public record isn’t something the Creator is notified about.

A Creator sent me a media kit. Can I check it against this?

Yes. Compare the figures, dates and labels. Verified figures came from the platform. Stated details came from the Creator. This helps you check the kit, but you may still need to confirm key facts.

How is this different from Upfluence, CreatorIQ or Klear?

OCG is a free public identity and AI-consent record. A Creator can claim and correct it, and people and AI can read it. It does not replace tools for running campaigns or checking audience data. It can be used alongside them.

Does Sparkonomy take a commission if I hire someone I found here?

No. OCG takes no share of a deal you agree directly with a Creator. Reading and claiming records is free. No one pays for placement.

This record looks fake or wrong. How do I flag it?

Use Correct this record on the page. Our systems and team check reports before making changes. If the record is about the wrong person, tell us clearly so we can give that issue closer attention.

Can I get notified when a Creator updates their record or changes their AI terms?

There are no alerts yet. Please check the live record before relying on it, especially for AI terms or time-sensitive details.

Does a listing mean Sparkonomy recommends this Creator?

No. A listing is not our approval or recommendation of the Creator. The labels show where a fact came from. They do not say whether the person is right for your brand.

How do I assess brand safety? There’s no content history here.

OCG does not provide a brand-safety score or full content history. Please review the Creator’s work and do your own checks for the campaign. The record can help you find their accounts.