There are different ways to measure the Creator economy:
• Adobe’s 2022 study estimated 303 million Creators, using a broad definition.
• Goldman Sachs estimated a $250 billion market in 2023. It forecast $480 billion by 2027.
• The 2025 BCG report for WAVES estimated that Creators influence $350–400 billion of spending a year in India. It forecast over $1 trillion by 2030.
These figures measure different things. A forecast is an estimate of the future. None of these figures is OCG revenue or the number of OCG users.